Advocating for Mask-Wearing through Social Media
Trevor N Trevor N

Advocating for Mask-Wearing through Social Media

I view social media as a critical tool in advocacy work. Often we hear celebrities talk about their “platforms”. We may hear them say how grateful they are to have one or how they feel that they are obligated to use it. What the general public fails to realize is that they have platforms too.

Social media has gifted everyone in the world a powerful tool of communication. We now have the ability to influence people on a much larger scale than ever before. For example, if you have 500 Instagram followers, and you post a picture in a mask, you have reached a good portion of your audience and made them aware that you think mask-wearing is critical. While you may not be taking a direct political stance, you are still utilizing your platform to demonstrate what you think is important.

Overall, whether it's Instagram, Twitter, TikTok, or Facebook, we all spread messages that have power. We all have influence.

- Maddie Ahmadi, Essex High School, Class of 2023

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Get to know our Social Media Ambassadors
Trevor N Trevor N

Get to know our Social Media Ambassadors

Masks4Missions has been fortunate to have some stellar high school Social Media Ambassadors helping us grow our community! Get to know two of our phenomenal SMAs here:

I am a sophomore at Burlington High School with a special interest in music. I have played the piano since third grade and the violin since sixth grade. One of my favorite artists these days is the pianist Hayato Sumino, more commonly known as “Cateen” on Youtube, because I feel like he is bringing the world closer to classical music even if they have little prior knowledge. As a student I am often busy with homework, but when I get some free time I like to read and write. When I visit China to see my family I love to eat hotpot, but here in Burlington I really like Morning Light Bakery for their bubble tea and red bean paste buns (who by the way support Masks4Missions!). That is a brief overview of who I am, thanks for reading about me!

-Laura Zhou-Hackett

Hey everyone! My name is Maddie Ahmadi and I am currently a sophomore at Essex High School.

When I first heard about the social media ambassador program at Masks4Missions I knew it was something I wanted to do. I have a strong interest in social media and advocacy work. The social media ambassador program is an excellent blend of the two.

In the past, I worked at 101.3 The Game as a social media intern where I learned how to generate and promote content for a radio show, I have participated in local writing workshops at the Governor’s Institute of Vermont, and I have taken classes with the New York Times summer program to sharpen my communication and writing skills.

Advocacy is extremely important to me. I care about creating and maintaining safe schools and communities where people don’t feel afraid to walk down the street or attend school. I volunteer with Students Demand Action for Gun Sense in America and currently serve as a National Advisory Board member and leader with the organization. We work to promote common-sense gun legislation and actively examine and implement strategies to combat gun violence.

At Masks4Missions, I have been able to couple social media and advocacy to create change. As a student, I am anxious to return to normal and enjoy my high school experience, and while it feels as though COVID-19 has weakened that experience, I know that masks are one of the key tools to returning to normal. I am grateful that I get to advocate for them.

-Maddie Ahmadi

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An Interview with a Healthcare Worker
Cassandra Ling Cassandra Ling

An Interview with a Healthcare Worker

This week our fabulous Social Media Ambassadors interviewed a healthcare worker on their experience working through this pandemic. We’re excited to spotlight some of the amazing individuals keeping communities safe and healthy. Below is an excerpt. For the full interview, please click on the title above to view Maddie’s transcript.

Interview with Katie Hill, Occupational Therapist working at a Hospital in Hartford, CT

As a healthcare worker, I am trained for what we call sentinel events, hospital wide mobilization efforts, or natural disasters. We run the drills, we read the protocols, we prepare as much as we can. When something on this global level occurs, it is hard to wrap your head around it. I have always been proud to be a healthcare worker. I decided after about a month of crying after work every day, that this was not sustainable. I wanted to be the helper. I just had to take it one day at a time. Now when my patients thank me for staying open, for being available for them even during a time of crisis, I’m proud of the work we have been doing consistently since the start. I’m confident that we are doing the right thing…

Wearing a mask sends out a message of respect. It says “ I want to protect myself and I want to protect my community”. I consider it armor against the virus. I feel a sense of relief and security when I see people wearing masks. I feel people caring for others with this simple act of compassion…

Ask for help if you need it. This is an isolating time and feelings of loneliness can lead to depression and hopelessness. There are services, people, and communities that want to offer support. Hold on. Take one day at a time and celebrate the wins. Recognize that feelings of trauma, grief, stress, anger, sadness are normal. We are all going through trauma and there is a need to process these feelings, not to stuff them away. When you have questions that are Covid-related, seek out trusted and valid sources for your information. Bad rumors spread rapidly and do more damage…

-Interviewed by Maddie Ahmadi

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An SMA’s Advice on Coping During The Pandemic
Trevor N Trevor N

An SMA’s Advice on Coping During The Pandemic

One of our Social Media Ambassadors, Maddie, has some advice on how to get through this difficult time. Please read on for some tips on how to cope through the pandemic...

Sometimes reality TV and a pint of Ben & Jerry's makes everything better.

Let’s face it, the Covid-19 pandemic has made life hard. Less gatherings, events, and fun. However, many things haven’t been diminished and have thrived throughout this global tragedy. They may help you cope with what is otherwise a devastating time.

The Bachelor Franchise

I don’t know how they do it, but Chris Harrison continues to facilitate the most dramatic seasons ever in some of the most dramatic times ever.

Ben & Jerry's

Ben & Jerry's continues to produce brand new flavors of the most delicious ice cream. When you are feeling sad, have a scoop, or two, okay… the whole pint.

Phone Banking

Not only is the stress of a deadly virus cause for an influx of anxiety, but the current political climate also contributes. One simple way to feel like you are helping the world while also taking a break from your daily tasks, is phone banking. You will connect with people across the country. We are all in this together.

Streaming services

Apple TV+, Netflix, Hulu, Amazon Prime, and Disney+, etc. If you don’t have them, you may want to get them.

Masks

Masks are your superpower. Imagine them as a real life shield being used to protect you from the bad guys. Not only are masks a healthy tip to keep you safe, but they should also help ease your nerves about contracting Covid-19.

- Maddie Ahmadi, Essex High School, Class of 2023

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President Biden’s Life-Saving Response to Covid-19
Trevor N Trevor N

President Biden’s Life-Saving Response to Covid-19

In the spirit of the presidential inauguration that took place yesterday, we are excited to share our Social Media Ambassador Laura Zhou-Hackett’s perspective on President Biden’s push for immediate legislation to respond to the growing public health and economic crisis caused by Covid-19. Biden’s proposed ‘Biden-Harris plan to beat Covid-19’ calls for implementing mask mandates nationwide, expanding coronavirus testing resources, as well as for increasing the country’s capacity to make personal protective equipment by leveraging the Defense Production Act.

January 20, 2021 was a big day for all Americans, with the inauguration of President Joe Biden, and the first ever female to serve as Vice President, Kamala Harris. Biden’s strategy for handling the pandemic includes plans to ensure free and accessible testing, the elimination of cost barriers of Covid-19 treatment, and quickly administering the vaccine. He also plans on working with businesses to produce more masks and alcohol-based hand sanitizers. But while more mask production and faster access to the vaccine are coming, Biden also wants everyone to be patient and do their part by wearing masks in public spaces.

As a high school student, I am grateful that Biden cares about wearing masks because it allows me to go to school, even if for just a little bit each week. Vermont has been applauded as a ‘model state” because people are vigilant about following safety guidelines and wearing their masks wherever they go. I go walking sometimes and see people wearing a mask even when nobody is around them, and know Vermonters will continue to care for each other.

-Laura Zhou-Hackett, Burlington High School Class of 2023

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Welcome, Social Media Ambassadors!
Trevor N Trevor N

Welcome, Social Media Ambassadors!

I’m excited to introduce Masks4Missions’ 2021 Winter Social Media Ambassadors! Our team now has three exceptional Vermont high school students and public safety advocates who will be sharing their stories and experiences around why mask-wearing is important, as well as highlighting organizations doing great work in this area.

For their blog debut, each has shared their personal reflection on the importance of mask-wearing.

Promoting mask wearing is important to me because everyone, especially elders, will be protected when people do the simple act of putting on a mask before going outside. A few days after I heard "covid-19" for the first time, I thought that I didn't need a mask because I am still young. A few seconds after voicing this thought out loud at school, I immediately learned that anyone can carry germs around that will infect those more vulnerable. By wearing a mask, you are consciously choosing to protect the people around you. Wearing a mask is also cool because who wears masks? Superheroes! Superheroes save people and I love that masks give everyone the opportunity to keep the community safe and be a superhero. I promote mask wearing as a way to give back to the community, and to encourage others to do the same.

-Laura Zhou-Hackett, Burlington High School Class of 2023

Mask wearing is a simple yet powerful tool in fighting all aspects of the Covid-19 Pandemic. New, stricter guidelines come with their own set of challenges. Restricting the amount of people one can see, cancelling sports, and closing restaurants, are some of the repercussions of rising cases. These limitations can be damaging to the mental health of students and can result in pandemic fatigue. Adhering to the state's guidelines and staying masked in necessary places will quickly free us of this second-hand burden. Masks are simple yet powerful tools in slowing the spread of tragedy. While it may feel like masks are an inconvenience, they are the best way to ensure that life returns to normal. When we follow state guidelines we are aiding ourselves in the race to renewed safety and self-care.

-Maddie Ahmadi, Essex High School, Class of 2023

I care about adhering to public health guidelines and wearing masks because I care about the lives of others. So many people have already suffered so much because of the selfishness of others. Wearing masks and following guidelines are simple, accessible ways for people to save lives and make a difference. Spending a few minutes washing your hands, respecting others by wearing a mask, and avoiding large gatherings can be inconvenient, but doing so means protecting yourself and those around you. We live in a time when everyone can be a hero and make the choice to save lives. I choose to wear a mask because wearing is caring.

-Emelia McCalla, Class of 2022

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Reaffirming Community
Cassandra Ling Cassandra Ling

Reaffirming Community

Like many Americans I was shocked, horrified, and saddened by the violent events that unfolded yesterday on Capitol Hill. The painful impact of what transpired will require deep investigation and reflection lasting well beyond this week, and I hope we collectively take the time to do so. Our country has long been touted for its democracy and shared values, and it’s now as important as ever for us to reaffirm those values and our commitment to supporting and sustaining our communities through compassion and empathy.

I am thankful to be working with colleagues and partners who have been tirelessly advocating on behalf of their constituents with an endless amount of such compassion. From mitigating the impacts of food insecurity to empowering those who are disenfranchised, we are fortunate to be in the company of selfless individuals doing their part to make our communities stronger. Masks alone don’t provide security or solace from everything going on, but it’s a small gesture to promote health and safety in our communities. From all of us at Masks4Missions, thank you for recognizing and joining us in these efforts.

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Highlights of 2020
Douglas Altshuler Douglas Altshuler

Highlights of 2020

On the last day of 2020, a tumultuous year on so many fronts, I wanted to share some reflections and shared accomplishments that we’ve together achieved.

Back in July when I came up with the idea of designing and selling custom masks for nonprofits, I had no clue the scale and impact that was possible through Masks4Missions. And understandably so. An 18-year old fresh out of high school aspires to make a large positive impact on his community, but it’s certainly not a given and rarely happens without an incredible team of dedicated partners and huge show of support.

With each milestone we set and subsequently hit, whether it was to design masks for 10 local nonprofits or to advocate for a statewide Vermont Mask Day, I was able to set my sights a little further because of you and your amazing contributions to the cause.

Now here we are 5 months later, and together we can proudly look back on a successful and inspirational run, the first leg of a longer race in continuing to promote masks and public health. We started with a core set of dedicated partners and that team quickly grew to include 53 nonprofit partners carrying the momentum, and with it Masks4Missions, forward in our mission to make masks that protect & connect for safer lives and stronger communities.

Over 44,000 masks have been distributed...some being purchased as gifts and sent across the country, others donated to organizations working with those facing homelessness or food insecurity, and many others shared to promote local nonprofits and the selfless act of wearing a mask.

And we have no plans of stopping here. With around 100,000 masks produced, Masks4Missions will be busy in 2021 continuing to get masks out into communities. Together with our partners Masks4Missions is proud to market and sell 59 unique mask designs on our online store. We will continue to highlight the fantastic work of local organizations and find ways to support them throughout the next phase of this pandemic. 

I am incredibly grateful to all of you for helping us reach this point and am incredibly excited for what lays ahead in 2021. Thank you for your ongoing enthusiasm and support, and best wishes for a happy new year!

Photo: Staff Jase Roe receives Masks4Missions’ donation of 1000 masks at Homeward Bound, a new shelter opened by the American Indian Community Development Corporation in Minneapolis, MN.

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Happy Holidays from Masks4Missions
Douglas Altshuler Douglas Altshuler

Happy Holidays from Masks4Missions

It’s hard to believe 2020 has nearly come to a close, but before it does, I’d like to wish everyone Happy Holidays! May you have a wonderful and relaxing holiday, however you choose to celebrate.  

Thank you for dropping in to read our updates, for visiting our shop to support our fabulous nonprofit partners, and for your overall enthusiasm for mask-wearing and keeping our communities safe. The hard work continues and while we’ve got our eyes focused on the future and the ongoing need for COVID-19 precautions, I hope you take some time to enjoy a well-deserved break. I for one am glad to slow down for a few days and spend more time with loved ones.  

Wishing you and yours a festive holiday season!

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DIY Holiday Masks
Cassandra Ling Cassandra Ling

DIY Holiday Masks

The holiday season is here and we at Masks4Missions are all about getting into that holiday spirit! It’s been fun seeing the variety of DIY holiday masks, and we’d love to encourage you to create your own. Some of the fun styles include an “Ugly Christmas Sweater” mask, with sequins, pom poms, bells and beads sewn onto the outer layer. You can also choose a festive fabric to get started and add some red or green ear bands. There’s no one way to get creative!

If you plan to showcase your mask outside or with folks from other households, just be sure your holiday mask still meets CDC guidelines - being at least 2-ply and fitting snugly over your mouth and nose.

For a simpler DIY mask, check out our line of DIY masks in various sizes! We recommend that you use non-toxic fabric markers to decorate and to wait one day before wearing your mask.

Once you’ve created your festive holiday mask, tag us @Masks4Missions and share it with us on our socials! We’d love to celebrate and promote it. Happy crafting!

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Partner Spotlight: Age Well - Confident Aging Starts Here
Cassandra Ling Cassandra Ling

Partner Spotlight: Age Well - Confident Aging Starts Here

One of the perks of working with Masks4Missions is learning about and supporting a wide array of Vermont nonprofits. Age Well, one of our partners, does amazing work providing support and guidance to Vermont’s aging population regardless of financial status.

Throughout the pandemic, Age Well has continued to implement its mission despite public health restrictions on in-person gatherings and visits. Volunteers continue to provide companionship through frequent phone calls to clients, and Meals on Wheels volunteers continue to deliver meals with social-distancing protocols in place. For certain informational and wellness classes, Age Well has pivoted to offering online classes.

We’re fortunate to have partners bound by the same commitments to health and community, and Age Well does a fantastic job in elevating both. Tracey Shamberger, Age Well’s Director of Public Relations and Business Development, shared, “The team at Mask4Missions is fun to work with and deeply passionate about their mission to “save lives and support nonprofits” toward building community collaboration and promoting health. Our partnership with Masks4Missions will provide support and services to older Vermonters as we work to combat food insecurity and social Isolation.”

Thank you, Tracey and the entire Age Well team, for your support, partnership and the incredible work you do for our community!

If you’re interested in learning more about volunteer opportunities, please check out Age Well’s website and consider filling out the volunteer contact form. Short on time but still want to contribute? You can submit a year-end online donation at this link.

Photo: Brenda McKean, Age Well’s Care and Service Coordinator

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Coping With Holiday Stress
Cassandra Ling Cassandra Ling

Coping With Holiday Stress

As much joy as the holiday season brings, I often find it accompanied with holiday stress. In past years it’s been marked with red-eye flights, cancelled flights, long road trips and sitting in traffic, last minute shopping and gift wrapping, crowded kitchens, heightened family dynamics…why are these memories making me feel nostalgic and a sense of loss?

Yesterday the CDC warned Americans not to travel for the holidays. While I had already cancelled plans to travel for my annual family holiday celebration, spending this season away from everyone while the country witnesses the greatest surge in COVID-19 thus far (on top of the typical New England winter) has reminded me to be extra kind to myself. I hope all of you prioritize self-care as much as possible through this last month of 2020.

Below are some great tips while coping with holiday stress:

  1. Do what’s best for you and your household. This may mean declining a friend’s invitation for a potluck or choosing to have a small, low-key celebration. It also means getting enough sleep, eating well, and staying active. Don’t underestimate the impact that taking time for yourself can have. I find it helps to spend time walking outside before the sun sets or chilling with a book, removing myself from any stressful distractions.

  2. Respond with kindness. The holidays can be really hard for those who are alone or who may have lost a loved one. 2020 has not been a picnic and a lot of people are carrying that exhaustion and frustration. If someone makes a snarky comment or cuts in line, stay compassionate and respond with kindness.

  3. Rethink your New Year’s resolutions. While it can be helpful to some to set aspirational goals, remember to start small, breaking your goals into smaller ones throughout 2021. January will continue to be a trying time given the projected COVID rates, and it’s important to remember to be kind to yourself.

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Happy Thanksgiving
Douglas Altshuler Douglas Altshuler

Happy Thanksgiving

Thanksgiving in 2020 has required a lot of adjustments, a lot of changes from what many of us had planned. Flights or travel cancelled, large meals pared down, chairs around the dining table reduced. We are further apart from loved ones on a holiday that’s marked by bringing family and friends together. Yet the spirit of Thanksgiving, of giving thanks and expressing gratitude, continues to be celebrated whether 6-feet apart or 3,000 miles away. On this holiday I want to express my gratitude to all of you.

It’s rare for an 18-year-old’s idea to be taken seriously, to have adults recognize the potential and pour energy into nurturing that idea. I’m aware how fortunate I am to witness the support and mobilization that I have with Masks4Missions, and everything this project has accomplished has been due to the passion and work of the team and the greater Masks4Missions family.

Thank you for believing in the cause, for being patient as we experienced growing pains in our first couple months of operations, for choosing to share your appreciation for our nonprofit partners through each mask purchase you make. We would not be where we are today, having successfully lobbied for a statewide Vermont Mask Day and having distributed over 25,000 masks, were it not for your support and guidance.

On this holiday, however you’re celebrating, please accept my deepest gratitude for your role in making Masks4Missions possible.

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Stay safe, Vermont
Cassandra Ling Cassandra Ling

Stay safe, Vermont

I would be lying if I said I wasn’t concerned about the increase in COVID cases in Vermont just this past week. After three months without a single COVID death, November has seen the tragic deaths of four Vermonters. Our state has hit a new daily high of 148 COVID cases. This current wave is much more severe than it was back in March.

Vermont’s response continues to be quick and effective, and we can all help the most vulnerable in our community by keeping those masks on and continuing to follow social distancing guidelines. And as much as the thought pains me, we need to follow the new restrictions on not gathering with people outside of our household for Thanksgiving. Even in small social events with less than 10 people, there’s evidence that new infections still happen when people meet with those outside of their household.

Gov Scott’s message on Tuesday that “real patriots serve and sacrifice for all, whether they agree with them or not... when our nation's health and security is threatened,” really resonated with me and our Masks4Missions team, especially when we see all the photos on social media of our community members doing their part and wearing their masks.

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Mask-Wearing for your Community AND Yourself
Cassandra Ling Cassandra Ling

Mask-Wearing for your Community AND Yourself

Earlier this week the CDC published a scientific brief stating that mask-wearing benefits others, as well as the mask-wearer. We at Masks4Missions are thrilled that the CDC has extended their statement to include how wearing masks helps you. By offering both personal protection and reducing community spread of COVID-19, masks are a powerful tool in our collective toolbox. So many of you have been essential in Vermont’s ability to keep spikes in cases at a minimum, and we take our hats off to you (while keeping our masks on)!

Please keep wearing those Masks4Missions masks to keep your community and yourself safe while supporting our hard-working nonprofit partners!

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Doing Good in the Neighborhood
Douglas Altshuler Douglas Altshuler

Doing Good in the Neighborhood

One month after the launch of Vermont Mask Day, I had the great opportunity to reflect on the work the team and I have been doing through a conversation with The Peak Radio for their Doing Good in the Neighborhood segment.

It seems like ages ago I was still considering a “lemonade stand” idea for a mask fundraiser, and I’m so grateful for all the support and energy from our nonprofit partners, our student social media ambassadors, and everyone else who saw the far-reaching potential of that idea and expanded it to Masks4Missions. We’ve distributed over 25,000 masks across the state and are producing over 50 custom mask designs that all support our local nonprofits and institutions.

“It takes a village” is a cliché but it’s true. As much as I’ve been delighted to be at the helm of this initiative, this metaphorical plane would’ve never taken off without the dedication and countless hours of all of our committee partners. Doing good in the neighborhood is and continues to be a personal goal of mine. Through Masks4Missions and the past few months, it’s clear that when it expands to a community project, the positive impact is exponential.

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COVID Resources
Cassandra Ling Cassandra Ling

COVID Resources

The United States is reeling from a third wave of COVID-19. During this difficult time we want to share and highlight the COVID resources on our website. When you visit our COVID resources webpage, you’ll notice a snapshot of COVID-19 stats in Vermont. This is pulled directly from the VT Department of Health (DOH) website, which offers a real-time glimpse into total cases, deaths, and people who are tested and monitored. We are comforted by the fact that Vermont still has a relatively low number of cases, although we remain vigilant about public safety protocols including mask-wearing.

Our webpage also houses helpful articles from the UVM Health Network/Medical Center, VT DOH, and the CDC. You can browse tips on how to select, wear, and clean your mask and kids’ masks. There’s also curated guidance on COVID-19 for families, teachers, administrators, and nurses.

Please stay safe and keep wearing those masks!

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Our Fearless Leader
Douglas Altshuler Douglas Altshuler

Our Fearless Leader

COVID-19 cases nationally are on the rise, and it looks like the fall resurgence that has long been feared is fast approaching. After going through so much as a state and as a nation, it’s hard to face the reality of what’s to come.

In times like these, leadership matters. Among the most humbling and inspiring aspects of launching this project has been working with social and political leaders from all across the great state of Vermont. The passion with which they pursue their organizations’ missions and the courage with which they fight for what is good and what is right are essential contributors to Vermont’s community, and I have been so grateful to have the chance to learn from their experience and wisdom.

One leader in particular has been in my mind as national politics around the issue of mask compliance continues to devolve, and that is Gov. Phil Scott. From Masks4Missions earliest weeks as a fledgling project to its current status as a burgeoning grassroots movement, the Governor and his office have been encouraging, supportive, and dedicated to our work. To encourage mask usage these days is unfortunately to walk into a political firestorm, and if the regular negativity we are exposed to in our daily operations is any indication, I can only imagine what blowback the Governor’s Office has received as a result of their endorsement of masks, mask compliance, and Masks4Missions itself.

Governor Scott has been brave and patriotic in his protection of his constituents, and for that, I want to say, simply: “Thank you, Governor Scott. Your leadership matters.”

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Burlington City Arts “Make ‘n Take”
Cassandra Ling Cassandra Ling

Burlington City Arts “Make ‘n Take”

Burlington City Arts, one of our core partners, is collaborating with Brattleboro Art Museum and the Rutland Carving and Sculpture Studio today to host two “make n take” mask events. Open to the public, these family-friendly events will feature DIY masks and marker kits for folks to design and color masks that they can then proudly wear and take home. Teaching artists will be present to promote not just masks but also the value of art and creativity. We’re eager to see young mask designers’ creations and will be sharing them on our Instagram. Take a look and we hope it will inspire more creativity in your lives!

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Grace Potter Live!
Trevor N Trevor N

Grace Potter Live!

Tonight we’re inviting our partners and extended Masks4Missions family to join us at a special Grace Potter concert at Higher Ground Drive-In. As a native Vermonter and GIV alum, Grace Potter has graciously partnered with us to celebrate mask use, with a percentage of the proceeds going to the Governor’s Institute of Vermont (GIV), a core partner of Masks4Missions. Tonight’s preshow will feature Governor Phil Scott’s PSA on masks, founder Doug Altshuler, and a video reel of the outstanding work our partners have been doing across Vermont. If you haven’t yet purchased your ticket, please do so and join us in our culminating Vermont Mask Week event!

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